Vimeo
Lead Designer
2022 to Now
Led creative for 12+ product launch campaigns, partnering with marketing stakeholders, copywriters, motion designers, and producers
Served as a core leader in a company-wide rebrand, leading the successful rollout and adoption of new guidelines
Oversaw external design production agency, freelance creatives, and mentored designers on the Creative Team
Led the adoption of AI across brand and creative, and cofounded the Creative AI Governance Team with Legal to establish responsible-use standards
Helix
Art Director
2016 to 2022
Kate Spade
Digital Designer
2015 to 2016
Developed launch branding for Birch Living and Helix Kids, then managed all ongoing design for Birch Living
Hired and managed designer and oversaw freelance creatives
Art directed photoshoots and implemented standardized post-production guidelines, streamlining workflows
Built reusable templates and design systems, improving consistency and accelerating creative production
Led digital design projects for Jack Spade, including email campaigns, landing pages, and homepage refreshes
Partnered closely with the Creative Director and Copywriting team to ensure cohesive, on-brand execution