I’m a New York based Design Lead who believes every brand has a purpose, and that great design is about finding the most meaningful way to communicate it. My career spans both startups and larger tech companies, where I’ve worked closely with teams to build thoughtful brand experiences.

As Lead Designer at Vimeo, I help guide creative direction across product launches, brand campaigns, and a company-wide brand refresh. My work includes both high-visibility creative and the foundational work that shapes a brand. This includes Webby Award-winning projects, features in Ad Age, out-of-home takeovers of Penn Station, and championing the best-of-the-best Vimeo Creators.

Before Vimeo, I spent five years at Helix, where I led the launch of two sub-brands, Birch Living and Helix Kids, and helped grow the brand during a period of rapid expansion.

Outside of work, you can usually find me obsessing over a great meal, planning the next update to my 200-year-old home, or running after my toddler.