VIMEO SEASONAL PRODUCT RELEASES
Design
Art Direction
A creative system for Vimeo’s Seasonal Product Releases, showcasing the platform’s biggest product updates each season. The template sets the visual direction across the hero video, email, social, and blog assets, bringing the release to life across channels.
The primary asset is a hero video featuring a single Vimeo employee as the expert voice, with chapters highlighting each product release.
The UI content is fully curated, featuring a fictional fintech brand, Fincrate, with supporting assets designed to feel complete and authentic.
