VIMEO SEASONAL PRODUCT RELEASES
A creative system for Vimeo’s Seasonal Product Releases, showcasing the platform’s biggest updates. Shown here in the Summer 2025 release, the template sets the visual direction across the hero video, email, social, and blog, bringing the release to life across channels.
Design
Art Direction
The primary asset is a hero video featuring a single Vimeo employee as the expert voice, with chapters highlighting each product release.
Each seasonal release video is shared across Vimeo’s homepage, email, LinkedIn, and the blog.
The video features fully curated UI content. For the Summer 2025 release, a fictional fintech brand, Fincrate, was created with supporting assets designed to feel complete and authentic.
