VIMEO WEB OVERHAUL
In 2023, Vimeo completed a full overhaul of its marketing website in just four months. We partnered with Fantasy to establish a foundational web system and component library that created the infrastructure for a scalable redesign. From there, we assembled a focused tiger team made up of myself and two additional designers, two copywriters, and two engineers to redesign every landing page across the site.
Art Direction
Design Systems
Web Design
As part of the marketing site overhaul, we developed a comprehensive Product UI Expressions library, a system for simplifying complex UI into clear, digestible visuals that resonate with potential Vimeo users, ensuring consistency across every page, now and in the future.